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Bubs candy is the Swedish cult favorite: pillowy foam skulls, ovals and diamonds with flavor combinations nobody else attempts. We import Bubs straight from Sweden, from the classic raspberry lemon skulls to fruity pear ovals, so you can taste why the internet cannot stop talking about them.
Every candy culture has one brand people carry across borders in their luggage. For Sweden right now, that is Bubs. The pillowy skulls, ovals, and diamonds turned into an internet phenomenon because the texture and the flavor combinations genuinely do not exist anywhere else, and because for years the only way to get them in America was knowing someone with a suitcase. This page is the shorter route.
Bubs sits between a gummy and a foam: denser than foam candy, softer and bouncier than a regular gummy. That in-between chew is what people mean when they say a candy is "so Swedish."
Raspberry lemon. Wild berry and pomegranate. Cool cola in a skull. Banana toffee. Bubs pairs flavors the big factories would never risk, and the pairings land. If you like the adventurous end of the wall, cross-shop our sour candy page for the same energy with more acid.
The raspberry lemon skull is the piece that made Bubs famous, and it is still the right first order. From there, the cool cola skull covers the classic-soda craving, the fruity pear ovals show off the brand's gentler side, and the tutti frutti diamond is the wildcard that splits households. We import Bubs directly from Sweden and restock deep, because these are reliably the first pieces to sell out. Come fall, the skulls also anchor our Halloween candy wall.
Bubs pieces are statement candy, so give them a supporting cast: classic Swedish gummies for volume and familiarity. Several Bubs varieties also carry their maker's gluten-free marking, and you can find those on our gluten-free candy page.
